Brands

ASA Selection

Tableware

Clear forms. Clear colors. ASA SELECTION was founded in 1976 in Höhr-Grenzhausen, Germany, by the designer Yvonne Schubkegel as a sales company for ceramic home accessories and is now one of the leaders in the industry. With ever new innovations, the company covers the markets worldwide and is represented in over 80 countries, some with its own sales offices.
The founder’s recipe for success is the alignment of a consistent philosophy of “clear shapes and colors” right from the start. Unconventional and without frills, a feeling for trends and the zeitgeist, this is how the collections of the house are characterized and enjoy an excellent reputation. The ASA SELECTION collections stand for a modern design. For authentic products in the areas of kitchen, table setting and living. The unmistakable feature across all product lines is the consistently simple ASA SELECTION design language.